Top 9 Social Media Tools of 2025
At Munar Management, we’re passionate about delivering consistent, cost-effective, and impactful social media strategies for our clients. To stay ahead in the ever-evolving world of social media, we make it a priority to explore the latest tools designed to streamline operations and maximize engagement. That’s why we conducted an in-depth audit of nine leading social media tools from May to June 2024. Here’s what we found and how these tools can help you elevate your brand’s online presence.
Why We Conducted a Social Media Tool Audit
In today’s fast-paced digital landscape, social media management tools must do more than just schedule posts—they need to address complex challenges like user-generated content (UGC) integration, advanced analytics, and efficient community management. Our goal was to discover:
• How tools are evolving to meet the modern demands of social media.
• What sets each tool apart in a highly competitive market.
• Which platforms offer the best value for different organizational needs and budgets.
Key Industry Trends Shaping Social Media Tools
During our audit, we noticed several industry trends influencing tool development:
• AI Integration: Artificial intelligence is revolutionizing content creation, multilingual communication, and community management.
• Social Listening & Competitive Analysis: Brands are increasingly leveraging UGC and benchmarking their performance against competitors.
• CRM Integration: Many tools now integrate with CRMs, streamlining workflows for marketing teams.
• API Limitations: Despite ongoing improvements, some platforms still face restrictions with full scheduling and publishing capabilities.
These trends highlight the rapid innovation in social media management tools, which are becoming more efficient and strategic for brands and agencies alike.
Breaking Down the Best Social Media Tools of 2025
Here’s our detailed review of the top nine social media management tools transforming the industry this year:
1. Emplifi
Strengths:
• Powerful social listening capabilities.
• Comprehensive UGC content center.
Weaknesses:
• Cluttered calendar interface.
• Limited integration options.
Best For: Medium to large businesses needing customized social media solutions.
Pricing: Starts at $2,400/year for two users and ten profiles.
Website: Emplifi
Munar Management’s Verdict: Ideal for big agencies and brands focused on engagement analytics.
2. HeyOrca
Strengths:
• Unlimited users per calendar.
• Excellent customer support and smooth collaboration.
Weaknesses:
• Limited Social Inbox support (Facebook, Instagram, LinkedIn, TikTok only).
• No approval levels for content.
Best For: Agencies and brands of all sizes.
Pricing: $29 to $67 per calendar/month.
Website: HeyOrca
Munar Management’s Verdict: Best value for agencies seeking affordable yet robust features.
3. Hootsuite
Strengths:
• Extensive toolset, including social listening via Talkwalker integration.
• Supports paid social campaigns.
Weaknesses:
• Challenging to disconnect specific social pages from calendars.
Best For: Agencies managing multiple clients and social networks.
Pricing: $8,000–$20,000 annually.
Website: Hootsuite
Munar Management’s Verdict: Perfect for large agencies and brands with complex social media needs.
4. OCOYA
Strengths:
• Advanced AI features for hashtag and caption suggestions.
• Seamless e-commerce integration.
Weaknesses:
• Limited to 50 team members.
• Lacks workflow visibility.
Best For: Small businesses focused on e-commerce.
Pricing: $39–$159/month.
Website: OCOYA
Munar Management’s Verdict: Excellent choice for brands leveraging AI-driven content strategies.
5. Opal
Strengths:
• AI-powered in-platform content creation.
• Detailed content feedback features.
Weaknesses:
• Cannot schedule posts directly from the platform.
Best For: Brands requiring live content workflows.
Pricing: Custom-tiered pricing.
Website: Opal
Munar Management’s Verdict: Not recommended due to scheduling limitations.
6. Planable
Strengths:
• Highly optimized for calendar management.
• Effortless internal and external collaboration.
Weaknesses:
• Solely focused on calendar management, lacking engagement tools.
Best For: Brands prioritizing streamlined calendar workflows
Pricing: $18,750/year for 100 users and 25 workspaces.
Website: Planable
Munar Management’s Verdict: Excellent for agencies needing efficient content approval processes.
7. Sprinklr
Strengths:
• Enterprise-grade features, including ChatGPT for engagement.
• Multilingual support for global teams.
Weaknesses:
• High cost.
• Complicated calendar management.
Best For: Large enterprises with substantial ad budgets.
Pricing: $358/seat/month.
Website: Sprinklr
Munar Management’s Verdict: A powerful tool for international brands with complex needs.
8. Sprout Social
Strengths:
• Comprehensive analytics and CRM integration.
• Advanced social listening tools.
Weaknesses:
• Costly for small businesses.
Best For: Medium to large enterprises with customer service teams.
Pricing: $199–$399/seat/month.
Website: Sprout Social
Munar Management’s Verdict: Best for agencies seeking a complete social media management solution.
9. Synup
Strengths:
• AI-driven content creation (captions, ideas).
Weaknesses:
• No TikTok integration.
• Limited engagement features.
Best For: Agencies relying on AI for content creation.
Pricing: $2–$4/channel/month.
Website: Synup
Munar Management’s Verdict: Not recommended due to limited platform integration.
Top Picks by Category
• Most Comprehensive: Sprout Social
• Most Flexible: Sprout Social & Sprinklr
• Best AI Integration: OCOYA
• Superior Reporting: Sprout Social
• Engagement Excellence: Emplifi
• Content Review: Planable
• Best Value: HeyOrca
Final Thoughts: Choosing the Right Social Media Tool
Selecting the right social media management tool depends on your organization’s needs, budget, and goals. Whether you’re looking for all-in-one management (Sprout Social), cost-effective collaboration (HeyOrca), or advanced AI features (OCOYA), there’s a tool tailored to your needs.
At Munar Management, we’re dedicated to helping brands find the best tools to maximize their social media impact. Need help choosing the right platform? Contact us today, and let’s build a strategy that works for you.
